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Philanthropy Trends Report: The State of Modern Philanthropy 2022


By Jess Woloszyn


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Published May 24, 2022 Reading Time: 2 minutes

It’s an exciting day for fundraising professionals who can now officially explore Classy’s interactive philanthropy trends report, The State of Modern Philanthropy 2022: The Path to Lasting Donor Connections.

Your daily decisions are some of the most influential in shaping the future of the social sector. The State of Modern Philanthropy 2022 makes those decisions simpler with over 130 fresh data points to guide you at every stage.

Confidently attract new supporters, convert them into donors, and retain their support for the long run with Classy platform data collected across 54,000 active campaigns.

Fundraise With Confidence

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This detailed view into today’s most valuable fundraising data will leave you with the confidence to:

  • Understand the best campaign types to attract donations year-round
  • Deliver flexible experiences that drive action on donation forms
  • Retain donor relationships with more ways to broaden their impact

Philanthropy Trends From Over 12 Million Donations

The State of Modern Philanthropy 2022 analyzed activity across 12,000,000 donations on Classy that led to $1.143 billion raised for good. The Classy team carefully curated the most relevant insights to inform your annual fundraising strategy and help you allocate time, resources, and budget to the actions that produce results.

Over 130 data points uncover takeaways like:

  • The social media platform dominating traffic to campaign pages
  • How events will impact fundraising potential post-pandemic
  • The clear spikes in donation volume by hour, day, and season
  • Which campaign types prove to convert more donations
  • Which campaign types retain the most donors

Jump Right to Data That Matters to You

The theme of this year’s report is the Path to Lasting Donor Connections. We invite you to take ownership of your reading experience because we recognize that the journey to successful fundraising isn’t linear. The data you find most valuable will depend on your timely challenges, the leadership team’s priorities, and stage of growth.

Navigate our extensive list of over 130 insights in the order you prefer, with actionable next steps for the aspects of fundraising that matter most to you.


Next Stop: Lasting Donor Connections

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